wRipple is an app that socializes deals and discounts amongst friends and their social media connections. By linking wRipple with a user’s existing social media accounts, wRipple allows the user to get a discount when and where they want at any participating wRipple merchant. wRipple is not a coupon site, daily deal or flash sale company. wRipple user’s do not need to find coupons, purchase any daily deal or flash sale, or wait for a sale. wRipple users only need to use the wRipple app in order to receive a discount. wRipple makes this possible by incentivizing people to pass along offers from merchants to each other. This ripple effect of savings provides merchants with a significantly more valuable social media marketing campaign than any current offering.